Google processes more than 1.2 trillion searches per year. Of those searches, Google is reporting the majority are conducted using mobile devices rather than desktop computers. The popular website eBay for example reports more than half of all sales are now made using mobile devices. Mobile device usage is projected to increase seven-fold from 2016 to 2021. This change in device usage from desktop computers to mobile devices has lead to a change in business marketing for the entire world. As an increasing majority of people use mobile devices to browse your website there is an expectation your website will work on a mobile device.
Responsive Web Design is the modern standard that insures your website will work on a mobile device. Websites designed using Responsive Web Design fully respond to the screen size and orientation of any device such as smartphones, tablets and desktop computers being used to view your website. When a mobile phone or tablet is turned vertically or horizontally, your website automatically reformats itself making changes to the font size, picture size, page width and other components of your website. This insures website visitors are able to fully and adequately utilize your website. Text is readable, pictures are sized and the website is fully naviagable. When a website is not using Responsive Web Design, text is small and unreadable, pictures are unidentifiable and it's often impossible to navigate your website.
Google's Mobile First strategy encourages businesses like yours to utilize Responsive Web Design to insure the usability of your website in an online world. Businesses that utilize Responsive Web Design are typically rewarded by Google's Mobile First Indexing with a higher search ranking making their business more visible and easily found by potential customers. Because of these two benefits - website usability and increased customers, business owners are increasingly upgrading their website to Responsive Web Design. For more information about Responsive Web Design provided by Coast Computer Services, call (541) 997-0700.